I was poking through some old issues of The Newfoundland Quarterly from WWII this morning and I found a really great advertisement for Newfoundland Breweries’ India Pale Ale. It boasts that 90% of the malts and hops used in the India Pale Ale are still from Brittan and that drinking IPA is your patriotic duty. Demand it!
From The Newfoundland Quarterly, Volume 40, Issue 2, Autumn 1940.
newfoundlandbeer.org 
Was the pic of Newfoundland dog on IPA modelled after a real dog??