Category Archives: India Beer

The Rooms Showcases Newfoundland Beer

I was flicking through the latest issues of Occasions Magazine from the NLC and noticed that The Rooms, a Newfoundland cultural centre which combines art and museum displays, was featuring a collection of Newfoundland consumer and popular items. The collection, “Here, We Made a Home,” is currently running in the Elinor Gill Rarcliffe Gallery on the fourth level and features a small collection of Newfoundland Breweriana.

Here is quick photo of the main exhibit’s feature of Newfoundland beer bottles, “An Honest Uncomplicated Brew.”

Taken at The Rooms, 2013.

Taken at The Rooms, 2013.

Readers of this blog will likely get the reference made by the title of the collection, which refers to a Jockey Club label from the 1970s/80s. It’s a subtle reference, but a nice one.

Jockey Club, circa late 1960s

Jockey Club, circa late 1960s

The collection features both a recent bottle of Quidi Vidi Light and Yellowbelly Pale Ale (I joke that both could have come from the NLC location visible from The Rooms upper floors) and two old India Beer Bottles, as well as a Dominion Ale bottle. They date both the larger bottles to early-1900s and the stubby to mid-1900s.

Advertisement for The Rooms, Occasions Magazine, Fall 2013.

Advertisement for The Rooms, Occasions Magazine, Fall 2013.

Not to be outdone, when I got home I decided to stage up a few bottles of my own in the same ordering. Can you spot the differences?

NLBeerHistory Colleciton

NLBeerHistory Collection

A few differences are obvious, the big one being I don’t have a India Beer stubby though I think the Blue Star is a nice substitute. The India Beer bottle featured here in our photo is a new one from the collection of Capt. Don Winsor which was donated by Matthew Beverley. I’ll have a longer post on a few others he donated soon!

The is clearly much more Newfoundland history on display in the “Here, We Made a Home,” collection which is very much worth discussing and viewing. If you’re in town, it’s very much worth checking out!

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Filed under Advertisement, Blue Star, Dominion Ale, India Beer, Labels, Material Culture

Classic Newfoundland Beer Bottles

Just a little update post to let you folks know that I’ve post a set of Classic Newfoundland Beer Bottle pictures over on the Newfoundland Beer History facebook page. They’re pretty grainy in quality, so I’m not intending to host all of them here. Most of the bottles are ones that I have posted elsewhere on this blog, but there are a few new ones which will be featured in upcoming posts.

Familia

Familia

Can you honestly say that if you had 1960-80s bottles and contemporary ones you wouldn’t snap a quick pic with your phone camera?

The Old and The New

The Old and The New

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Filed under Black Horse, Blue Star, Dominion Ale, India Beer, Jockey Club, Labels

Dominion Ale and India Beer Bottles

I was looking though some photos of old Newfoundland beer bottles I took on my trip back home in June of 2012 and noticed that I haven’t posted all of them! In particular, I had missed posting some old Bennett Dominion Ale and India Beer bottles.

First, a pretty sad specimen that I found in my parents garage. It wasn’t really preserved with care!

A pretty sad specimen of the 1980s Bennett Dominion Ale stubby, my collection.

The next is a collection that I picked up from a collector in Grand Falls. It has an old India (1960s), a Jockey (1960s), a Blue Star (discussed here), and a much older Dominion (1960s).

Here is a bit of a close up of the Dominion “Brewed exclusively from the finest malt and hops” and the old blue India label.

Dominion Ale, c. 1970s, my collection.

India Beer c. 1970s, my collection.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The blue India label is, of course, not the original parallelogram-style label that you can see on the main overview. Speaking of that design, however, reminds me of an odd bit of internet reflexivity.

The Obsolescence Project that takes beautiful pictures of old objects recently featured an old india beer bottle. It’s one of the old  parallelogram-labels and they even link to nlbeerhistory.com as a useful and “incredibly comprehensive site” for finding out about Newfoundland’s beer history. That’s little ol’ me! So, please do check out their fantastic photos.

They have also featured an old Dominion Ale stubby that is also well worth checking out!

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Filed under Bennett Brewing, Dominion Ale, India Beer, Labatt, Material Culture, Newfoundland Brewery

Newfoundland Beer Brands

This blog was started with the intention of unravelling the histories of some of the corner store favorites of Newfoundland beer drinkers. The thing is, I’ve been looking at the traffic that I’ve been getting on this site and I’ve noticed something: there are a lot of non-Newfoundlanders interested in our beer brands. That’s great news, but, unless they have access to a Marie’s Mini-Mart, they don’t really know what the beer scene here is all about. (Update: I’ve made this post a permanent page with larger images and a nice layout.)

Before I talk about these beers I should note that this is just about the brands made by Molson and Labatt. If you are interested in the other brewers in Newfoundland, the craft brewers and brew-pubs, then check out Quidi Vidi Brewing, Storm Brewing, and Yellowbelly. That’s all the craft beer in the provence! If you’re looking for “real ale” (cask ale) or anything that keeps up with North American Craft beer (or even a year-round IPA), you’re going to have to wait a few years.

This post is intended as an introduction to the old Newfoundland Beer Brands, what I like to call “nostalgia marcos.” They are beers brewed by the big brewers (Molson and Labatt) but that throw back to an older brewery or brand. This is not unusual in the brewing world. Latrobe Brewing, known for their Rolling Rock lager, is a brand belonging to Anheuser-Busch InBev. Alexander Keith’s is Labatt’s. Even Labatt’s beer (like Blue) are really a brand of Anheuser–Busch InBev, so there are a lot of what historians call “invented traditions” in the beer industry. Brewers, big and small alike, like to connect their beer drinkers with the long history of beer brewing.

In Newfoundland these nostalgia marcos are legendary. There are five remaining brands (two beloning to Labatt and three belonging to Molson) and almost every Newfoundlander you will ever meet will have one that they champion over the others. If your here visiting it might be worth trying some of these beers, but if your a visiting beer geek I doubt you’ll be impressed (these are brewed by the big brewers). On to the beers!

The Nostalgia Macros

There are five traditional Newfoundland brands still being brewed: Bennett Dominion Ale, India Beer, Black Horse, Blue Star, and Jockey Club. In terms of taste and apparence they are pretty close and they are all, pretty much, fizzy yellow lagers. They come in 6 and 12 packs of semi-longneck bottles (about in inch shorter than mainland longneck bottles) which are all twist off. Blue Star, Jockey, and Black Horse all have their own printed caps, with Jockey having two different logos on the cap (either the Horse or the beer name), while India and Dominion simply have Molson caps.

From my blind taste test.

Lets talk about Bennett Dominion Ale first.

Dominion Ale Box Art circa 2012

Bennett Dominion Ale is a Molson product, brewed out of their St. John’s brewery. While it is listed as an ale, there is little of the ale taste that an American or Brit might expect. Ales are usually fermented at a warmer temperature than lagers, giving them a bigger taste, but, and this is speculation on my part, as Molson only produces lagers at the Newfoundland brewery, I suspect that this brewed at only slightly warmer temperatures than any other beer they produce. Bennett, as discussed on the main page of this project, was bought by Carling-O’Keefe and when Molson took over Carling the Bennett brands came with them. It’s really nice to see that the name lives on in this beer “for Newfoundlanders only.”

India Beer Box Art circa 2012.

Molson also brews the beer that was all the rage in the downtown music scene a few years back, India Beer. This beer, which is NOT an India Pale Ale, was brewed by the Newfoundland Brewing Company alongside their India Pale Ale. Both existed, but, as I understand, this was the lighter version. Generally people I’ve talked to describe it as a sweeter lager.

Blue Star Box Art circa 2012.

Jockey Club Box Art circa 2012.

Labatt bought the Bavarian Brewing company and still brew two of their brands, Blue Star and Jockey Club. These are the two that I find the most distinct. As a lager, Blue Star is light and clean tasting, while Jockey Club (which is still a lager or, if it is an ale, a lagered or very light one) is slightly more flavour-full. Jockey Club was advertised as the “champagne of beers” back in the Bavarian days, and, if you look really hard, you might pick up notes of cheap sparkling wine. Blue Star has a big dedicated following, particularly vocal since it was rebranded with the Newfoundland Flag in the early 1990s, while Jockey Club is often considered a bit of a joke. In two rounds of blind taste tests between these five beers I ended up preferring Jockey over the others (I usually drink double IPAs and Imperial Stouts), so take that for what it’s worth!

Black Horse Lager Box Art circa 2012.

The best for last. Not that it’s the best beer, but the 2010 redesign of Black Horse is really interesting for a historical point of view (the horse, which is the iconic part and on many labels on this site, now has a Newfoundland and Labrador shaped shadow on its body right before the hind legs). I mean, Black Horse Ale, as a brand, was one of the biggest in North America. It’d put Molson Canadian to shame. The Newfoundland version (which came with Carling-O’Keefe in 1962) has changed from an ale to a “premium” lager (more on this here), but the iconic black horse is still proudly on the label. It’s one of the most interesting to me, especially as they proudly say “Brewed only in Newfoundland and Labrador” when really it’s a mainlander who came here in the 1960s. There is no way you know his grandfather.

The Nostalgia Macros, 2012.

Those are the five current Newfoundland Beer Brands made by Labatt and Molson. I should note that O-Keefe Extra Old Stock was discontinued here in 2009 (it’s another beer of mainland origin), so that’s not included. These beers are great reminders of the brewing heritage in Newfoundland that was deeply rooted in independent brewers. While they might not be exciting to beer-geek tastes they are something to try when your here. If you do see them anywhere else in Canada it’s likely because of a high concentration of Newfoundlanders (like in Alberta) who still swear by their favorite brands. Will they ever get wider distribution? It’s doubtful, but then again, Labatt’s nostalgia brand in Nova Scotia, Alexander Keiths, is now a North American faux-craft beer, so anythings possible. But if you are here and looking for beers to drink be sure not to forget our craft brewers! They are writing the future of beer in Newfoundland.

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Filed under Bavarian Brewing, Bennett Brewing, Black Horse, Blue Star, Contemporary Beer, Dominion Ale, India Beer, Jockey Club, Labels, Newfoundland Brewery, Overview

The Patriotic India Pale Ale

I was poking through some old issues of The Newfoundland Quarterly from WWII this morning and I found a really great advertisement for Newfoundland Breweries’ India Pale Ale. It boasts that 90% of the malts and hops used in the India Pale Ale are still from Brittan and that drinking IPA is your patriotic duty. Demand it!

From The Newfoundland Quarterly, Volume 40, Issue 2, Autumn 1940.

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India, India, India Beer

Today, a few more advertisements of beers by the Newfoundland Brewery Limited, India Beer and India Pale Ale.

An unnamed young man sings about his India Beer in The Collegian, 1974-1975 (the yearbook of Prince of Wales Collegiate, a high-school in St. John's).

This one from Burkes Ballades (1960?) offers free home delivery!

India beer advertised with a lesser known brand, London '53. From The Atlantic Guardian, 13, 1956 (page 23).

From the Newfoundland Who's Who, 1937 (page 13), three men enjoy frothy glasses of India Pale Ale.

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Filed under Advertisement, Culture, History, India Beer, Newfoundland Brewery

Cabot Came Too Soon… for India Beer

More digging through old Atlantic Advocates today has yielded another gem of an advertisement! This old India Beer advert, from 1959, has to be one of my favorite. Note the label is like the one on the timeline, giving us a little more confidence that the diagonal India label was around for most of the 1950’s (that’s the bottle label, not the head stock one). I especially love the slogan “What Newfoundlanders Make, Makes Newfoundlanders,” which would be a great slogan for a contemporary craft brewery.

India Beer advert by Newfoundland Brewery Limited, from The Atlantic Advocate, June, 1959.

Just a note: I’m guessing this was in the June issue due to Cabot’s landfall in Newfoundland somewhere near June 24, 1497. This would have been just in time for the “Cabot 462” celebration!

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