March 21, 2012 · 2:28 pm
Bennett Brewing was one of the most powerful and popular breweries in Newfoundland in the 1950s. In the 1950s there were many advertisements claiming that the “big three” beers in Newfoundland were Dominion Pale Ale, Dominon Stout, and Rainbow Beer. Here are a few examples:
The "big three" as advertised in the Adelphian, the school magazine of St. Bonaventure's College in St. John's, in 1955.
A similar advert from volume 13 (page 23) of the Atlantic Guardian from 1956. They were celebrating Corner Brook's amalgamation.
A slightly more bland one from volume 31, issue 4, page 2, of the Newfoundland Quarterly from 1931.
This one, found on the cover of Burke's Ballads (compiled by Johnny White sometime near 1960) celebrates the milestones of Newfoundland's history.
The connection between Newfoundland music and Bennett Brewing is one I plan to explore in a future post. The Newfoundland Songbook in it’s many volumes was presented by Bennett Brewing and/or Dominion Ale is a major part of Newfoundland’s Brewing Heritage. I’ll be reviewing an article by Paul Mercer and Mac Swackhammer “`The singing of old Newfoundland Ballads and a cool glass of good beer go hand and hand’: Folklore and `Tradition’ in Newfoundland Advertising” Culture and Tradition 3 (1978) 36-45.
Another somewhat bland advert from the 1937 Newfoundland Who's Who, page 52
An advert for Haig Ale and Stout from 1926.
It’s interesting to note the medial sounding tone of the 1926 advertisement. This would be from only two short years after the end of Newfoundland’s bout with prohibition, so the medicinal aspect was still quite important, as that is how many of these breweries stayed in business during those years.